Creating Value – From Insight to Foresight – ESOMAR MENAP Conference , Dubai

Nov 18, 2014 // by admin // Uncategorized // No Comments

Doing Research in Pakistan

(Dubai) The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boosts markets with a vibrant economy that offer a beacon of stability. On both accounts the insight industry is well positioned to help clients understanding how to connect with their customers and how to formulate the right strategy for success.
Mr. Mohsin Muslim CEO, International Field & Tab was one of the speakers at ESOMAR conference, held in Dubai in March 2014.Speaking on the occasion, he highlighted some unique characteristics of the Pakistani consumers, and presented some innovative solutions addressing the local challenges related to “Design”, “Language” and “Cultural values”. His paper was in the context of large, complex and heterogeneous population like Pakistan.