Mr. Khobaib A. Vahedy
Mr. Vahedy is former country director at Muslim Aid UK.
Over the period as a Trainer & Facilitator, designed and delivered several training sessions for the development sector senior team members, social organizers and community development teams as well as the corporate workers, covering the aspects of; project management, effective community mobilization, participatory rural appraisal and sustainable development planning, mentoring & coaching, communication skills, monitoring & evaluation, team building, time management, training of trainers, disaster risk management, performance management, change management and strategic planning for in house teams and external organizations.
Training Workshop on Marketing Research Practicum
Admissions are open to join a new batch of trainees, preferably fresh graduates with sixteen years education and interested in joining Marketing Research industry. Our experts have designed a special course on Marketing Research Practicum for those who are interested in joining marketing research industry. This course provides an opportunity to learn research process during interactive sessions with industry experts as well as hands on practice on projects. Course duration is spread over 36 hours and available mode is offline as well as online.
- Marketing Research Practicum (enrollment started)
- Entrepreneurship
- How to start your own business
- New Product Development
- Principles of Mobile Marketing Research
- Writing a Project Winning Proposal
- Questionnaire Design
- Interviewing & Moderation
- Qualitative Research
For more details please write to info@mohsinassociates,com
Mohsin Muslim provides survey research and results-focused consulting designed to grow products, brands, and businesses and prepare an Insight based strategy.
Our consultancy is distinguished by our approach, which focuses on the client’s decision needs.
Consultancy Expertise
Our consultancy expertise includes:
Brand Management Consultancy
- Brand Awareness, Attitude, Usage & Image
- Brand Extension & Growth strategies
- Brand Equity, Loyalty and Positioning
- Brand Tracking
Advertising and Communications Consultancy
- Ad Concept, Copy and Design Testing
- Advertising and Message Effectiveness
- Package Testing
Customer Experience Consultancy
- Customer Journey Maps
- Customer Loyalty, Retention and Lifetime Value
Market Analysis
- Market Sizing
- Market Potential
- Segmentation
Our Approach
Our research based consultancy offers a wide range of approaches. We offer fit for client’s need solutions, matching with their timelines and budgets. Some of our consultancy models as follows:
Consultancy on Survey Research
Consultancy on Concept, Prototype and Product Testing
Consultancy on B2B Solutions
Consultancy based upon Desk Research and Qualitative Insights
Consultative Workshops and Strategic Planning
We can facilitate decision makers in developing strategic plans that focus resources on opportunities that are most likely to generate profitable growth. Our facilitation role may cover areas as follows:
Preparation of Strategic Plans: We manage selected parts of the strategic marketing planning process, Idea generation brain storming sessions, using insights from research data and analysis.
Workshop Facilitation: We provide multiple levels of service including planning the agenda, providing frameworks and discussion tools, and moderating the discussion.
Contact us on info@mohsinassociates.com for more details.
Market research has been going through some changes lately where many research agencies have been going through mergers and acquisitions. The primary aim behind this is to hedge against the possible commoditization of research and maintain margins through scale. But is that the right approach? And if yes what else do they need to do. Let us examine it by understanding the three main stakeholder groups in research.
1. Clients:
Large clients want complete solution but that at competitive prices. The marketing budgets are the first ones to get affected during slow growth/recessionary periods. But as the same time it becomes more and more important to retain and satisfy customers where every competitor is fighting for a “smaller consumer wallet”. While global agencies might be able to deliver on the complete solutions it becomes hard to control costs as there are a lot of people feeding of the same plate. The structural hierarchies have to be more comprehensive and in turn the overheads fail to deliver as low cost high value solutions.
2. Agencies:
Complete service agencies have to be just that “complete service”. Although there differential competence may lie in certain areas of research but they are bound to deliver complete solutions and have to maintain infrastructure and human resources that has to complement their promise of full solutions. Clients have become more astute in demanding certain services from agencies while rejecting others. This introduces many dead weights in a research organization.
3. Respondents:
Usually during projects, freshly recruited in-experienced research executives are given the responsibility of designing research instruments which instead of asking “fewer, more important” questions, ask a lot of questions to satisfy the client, the client services manager and their own managers. By designing a lengthier, boring survey the respondent response rates and the statistical representation of actual respondents are affected. And those respondents who do respond are observed to compromise on the quality of tail end responses just to get done with a long instrument.
So what is the solution to all this. The key words are simplicity and collaboration. Clients are quite content if they are delivered quality and easy to use, useful information then “complete solutions”. So to bring value in the research process a research organization has to be an information boutique where smaller yet more focused teams work in non-hierarchical structure, banking on the experience and know how of local senior management and fresh ideas of research executives. The personal involvement of experienced professionals ensures the instruments are as meaningful as possible. This helps save a lot of time for agencies.
Smaller organizations also have inherently low overheads which help them deliver better valued and customized solutions. And rather than being the jack of all trades, companies can utilize international and local collaborations to complement each other’s core competencies and deliver high value solutions.
